Creative New Year Marketing Strategies by Elvar Abdullazada

 

Since 2022 has been such a challenging year, it’s no surprise that e-commerce shopping has exploded in popularity as a result.

According to statistics, the percentage of sales generated by companies in connection with the arrival of the new year increased by 3% compared to 2021, and online sales increased by 49%.

I’d like to state up front that messages like “New Beginnings in the New Year” and “Welcome the New Year with Us!” are already accepted as templates and aren’t considered effective in terms of effectiveness.

It’s not too late to plan a digital marketing campaign for the new year. In this article, I will show you 9 innovative ways to market your business that will boost sales and benefit your organization.

Let’s get started:

1. Send an e-mail announcing the start of the new year.

Sending happy New Year messages can help you create an atmosphere that makes your customers feel more valued, but there is one small detail to consider. You should show your appreciation for your company’s products, not your desire to sell them, in the congratulatory message. When consumers see your brand, they get the message that your company values them, which is good for your company’s future performance and image.

2. Share a creative post about the arrival of the New Year on social media channels.

If you want to get your brand noticed on social media, sharing a New Year’s post is a great time to do so. If you share a creative and interesting post, it will quickly go viral and become a topic of discussion.

For example, the world-famous Amazon company congratulated its followers on Twitter with a simple and catchy message.

3. Hold contests related to the New Year.

One of the most effective ways to connect with customers is to hold contests and award prizes at the end of the contest. The main goal here is to ensure that the post reaches more people, that conversion is increased by using hashtags, and that the post becomes a topic of discussion.

4. Employ conventional marketing campaigns.

Traditional marketing strategies are still considered effective today, despite the prevalence of online marketing. For example, if you own a roadside property, you can decorate the windows facing the outside in a way that draws the attention of passers-by and encourages them to visit your establishment. Additionally, decorating banners, billboards, posters, and other products with New Year’s designs is thought to be an effective strategy.

5. Get a special New Year’s Eve discount.

Even if you do not create a new product for the new year, selecting from previous products and offering a special discount on this day will increase your sales percentages. You can increase brand loyalty and convert customers into repeat customers by providing them with discount coupons. For example, Dillard’s, a well-known American retailer, always offers special New Year’s discount packages.

6. Distribute a new year’s calendar to clients.

Sending them an advent calendar is one of the best new year’s marketing ideas. What will this mean for your company?

- If the client uses the calendar year file you sent him, your company will always be in his mind, and he will remember this moment with fond memories.

7. Do not end the sales promotion after the new year.

Many business owners stop offering discounts completely after the end of the new year, and you can gain a competitive advantage in the market by utilizing this factor. During the promotion, you can encourage customers to purchase by displaying a message that says “continue to download.”

Booking.com, for example, ran a 20% discount offer for the 2020 holiday season, which they continued in 2021 to entice prospects to book dozens of hotels and flights.

Create promotional marketing campaigns.

When the new year arrives, people set new goals for themselves, some of which are related to the new year. New Year’s resolutions to lose weight, exercise, and so on, for example, may fit here. If you can connect your product to these topics, you will be able to accelerate your sales process.

Pay attention to this image to learn about the population’s goals in America in 2021 in relation to the new year.

9. Make your new product available on New Year’s Day.

If you postpone the product launch in December and introduce it on New Year’s Day, the audience will be more interested, and you will be able to speed up the sales process by emphasizing the advantages of the new product over previous products. You can also use the countdown to offer a discount on older products and inform customers that supplies are limited.

In this case, I believe it is appropriate to use a Reebok example.

I really hope you found some value in this article:)