Search Engine Optimization | SEO

 

Search Engine Optimization | SEO

Nowadays the company’s main marketing channel with the majority of investment going into SEO. Today’s SEO is fairly straightforward to obtain high-quality results. However, depending on your business and products the competition tells the story about the best strategy for your SEO. 

The main features are included here:

Who - What you’re saying about your company and products are being crawled and show up all over the search results. Google likes readable content and lots of it. 

How - Your focus keywords invite the search engines to have a conversation with your content and your content is driving the results. When you write your content do it in natural language making it easy for the search engines to read.

Answering Questions - You want to provide the answers specific to the title. If someone is looking for pest control and lands on your blog page with a feed of posts,s not on the topic you then risk losing authority. But answer questions beyond the title providing answers beyond the scope of the basic who, where and how.

Back Linking - Your linking to other websites that are sending signals to Google that provides your relationship to the information on that site. So say you are linking to a site that allows you to create a profile with your web address, info, images etc.

Dive to in Social - Although social media has little effect on ranking it's important to use social media to engage your viewers for clicks and views. These clicks, views and bounce affect your rankings as much as any link on your website.