''Social Media and Digital Marketing Fundamentals'' Certificate

 

I have officially completed the ''Social Media and Digital Marketing Fundamentals'' course. Huge thanks to the Coursera team for all the support and Digital Marketing Institute for this great opportunity.

The main topics I learned in the course lasting 1 month:

- How digital, social, and mobile technology are changing consumer behaviour and expectations to present new challenges and opportunities for businesses;

- How marketers use the concepts of the Buyers Journey with digital channels to influence behaviour and online purchase decisions;

- How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy.

#socialmediamarketing #DMI #coursera #marketing